Thursday, September 19, 2019
Comparing Imagery in Frosts Acquainted with the Night and Sexton s He
Imagery in Frost's Acquainted with the Night and Sexton 's Her Kind In order to maximize meaning and overall total effect of a piece of work, writers use various literary devices. These techniques enhance the author's work and add a dimension that results in higher reader satisfaction. Throughout the poems I have read this quarter thus far, I have discovered the use of imagery as a prominent source of literary embellishment. In particular the image of night is used in poems "Acquainted with the Night," written by Robert Frost, and "Her Kind," written by Anne Sexton, to portray a dark and lonely tone. All through both poems there is a dark feeling due to word selection and associations to evil things. The use of night in both cases helps to solidify the idea of loneliness. Each poem puts to work the same image to create the same affect but each work has slight differences and similarities in the way it makes night apply to loneliness. Imagery can be presented in many different ways. A strong image of night exists all over Robert Frost's piece, "Acquainted with the Night," due to a very descriptive representation of things that happen or belong to the night. By simply describing the details of night Frost can paint a picture of a lonely man. The key to using imagery is to choose images that have very distinct characteristics that associate themselves with that image. Frost's idea of choosing night to portray a sense of being alone is due to the connections of cold, dark, wet and unknowns that go along with the night. The same affect would not be able to be created if the ... ...unt the night with power. Through the use of imagery the writer is able to apply several different meanings by using one simple image. This makes the poems overall affect more efficient in making its point. The composition has become less wordy and is able to make a vivid scene with out the need of extensive descriptions. Examining the differences and similarities of the two different applications of night as an image of loneliness, is a good way to determine what the overall feel of the poem is. When reading these works one must take the existing mold of an image and see if there are any dual meanings of why the author chose that particular concept. The use of an image as a literary devise allows the piece to touch its readers on a more personal level.
Wednesday, September 18, 2019
Comparing A Cage of butterflies to Mission to mars Essays -- essays re
Science fiction produces a "what if" element that asks a question and prophesises the future. There are many texts, which presents the reader or viewer with a particular way of science fiction. The two texts, "A cage of butterflies" by Brain Caswell and "Mission to Mars" by Brian de Palmer, both of which conform to science fiction. The technology used in "A cage of butterflies" is of extremely high standard and produces a theme that prophesises about experimentation and mutations occurring on humans. The theme in "Mission to Mars" is about discovery, communication and reaching out to other life forms. In "A cage of butterflies", the research laboratory in NSW is covertly set, as what they are doing is illegal. The extremely tight security of the laboratory gives the reader a feeling that the research lab is like a prison or a zoo. This impression is also supported by the place where the babies are kept under tight surveillance and the way that they are being monitored through a glass window. The environment the think tanks occupy is more like a home than a lab, because they aren't aware of what is happening, so they refer to the place as the "Farm". The characters in "A cage of butterflies" are intelligent heroes. The "think tank" are a bunch of kids with an I.Q. well above 150. Mikki and Greg are the main characters, both born with natural leadership and who love each other. The babi...
Tuesday, September 17, 2019
The Holocaust Essay -- History, Nazy
For most people, the Holocaust evokes feelings of empathy for the victims, and anger toward the persecutors. The Holocaust, defined as ââ¬Å"the systematic annihilation of six million Jews by the Nazi regime,â⬠began with the rise of Nazi Germany (ââ¬Å"A Historical Summaryâ⬠). When the Germans lost World War One, the Jews received the blame. Anti-Semitism, or the hatred toward Jews, spread like wildfire throughout the nation. Hitler came to power with ideas of a master race, resulting in the persecution of many across Europe in what became known as the Holocaust. Although many contributed to the Holocaust, Adolf Hitler remains viewed as the main catalyst. Born in Austria, Hitler originated from humble roots and poor parents (Byers, Overview 23). Adolf decided at an early age to become an artist, due to the fact that he received the best grades in his primary school art class. Soon after entering secondary school, Hitler dropped out due to poor grades. After his rejection from art school, Hitler continued to live with his mother until her death. At age nineteen Hitler lacked an education, but needed money so he traveled around picking up any job available. At this low point in his life, Adolf Hitler decided to become an anti-Semite (24). With the start of World War One, Hitler became a German soldier at age twenty-five (23-25). His time in the army led Hitler to pursue a career in politics. With Hitlerââ¬â¢s newfound goal of politics, he joined the Nazi party. Quickly working his way to the top, Hitler soon became elected the ââ¬Å"Fà ¼hrerâ⬠or leader of the party. Adolf first attempted to gain power in the ââ¬Å"Beer Hall Rebellion.â⬠He led supporters to Berlin where the uprising was quickly crushed. With the charge of treason, Hitler s... ...y innocent lives were lost in vain including 5 million non-Jews (ââ¬Å"Holocaustâ⬠). When Adolf Hitler came to power, Europe became entangled in chaos as millions of Jews and other groups endure persecution from Germans. Works Cited Altman, Linda J. The Holocaust, Hitler, and Nazi Germany. Berkeley Heights, NJ: Enslow Publishers, Inc., 1999. Print. Byers, Ann. The Holocaust Camps. Berkeley Heights, NJ: Enslow Publishers, Inc., 1998. Print. - - - . The Holocaust Overview. Berkeley Heights, NJ: Enslow Publishers, Inc., 1998. Print. ââ¬Å"Holocaust.â⬠Comptonââ¬â¢s by Britannica. 01 Aug. 2011: n.p. SIRS Discoverer. Web. 19 February 2012. ââ¬Å"The Holocaust: A Historical Summary.â⬠Beyond the Wall of Remembrance. Nov. 1993: 5-10. SIRS Discoverer. Web. 19 February 2012. Yeatts, Tabatha. The Holocaust Survivors. Berkeley Heights, NJ: Enslow Publishers, Inc., 1998. Print.
Supporting A Family
Due to the present economy, individuals must have a varied career in order to support their families above the poverty line. While this can provide an individual with a stressful existence it also provides them with the ability to become a stronger person from within. Companies are resorting to part-time employees in order to cut overhead costs. With a company resorting to part-time workers they can cut the cost of having benefits as well as lower wages. For the worker this begins a long week of working up to seven days just to obtain the typical 40 hours. This is an exhausting endeavor. This increases the amount of time a child must spend in daycare which in turn increases the costs concerned with the day care center. The parent feels that they are almost always on the go just to support their family. Unfortunately this takes time away from the family. It also increases the family cost, as they must shoulder the burden of paying for medical and dental costs. A positive aspect to having a varied career is the learned ability to become competent in many positions. This allows the individual a wider range in possible jobs. From a personal viewpoint this can and will provide the individual with a greater self-worth. Sometimes this inability to obtain permanent work with result in an individual going back to school. This would be to obtain the necessary degree that would result in a better or more secure employment position. I am personally in this category. I have decided after 10 years of being in the work world to return to school. During those 10 years I worked at least 5 different jobs. This was defiantly not rewarding to my self-esteem and to my family as they have had to cope with poverty. I have returned to school so that I may provide my family with enough funds to raise them above the poverty level and to provide myself with job security. The way that the current economy works seems to benefit the employer not the employee. I hope that the future will provide more for the worker with job security. The ability to have a single rewarding lifelong career seems to have been lost within the system.
Monday, September 16, 2019
Legal Brief Essay
Case name, citation, and court: Ashley County, Arkansas v. Pfizer, Inc, 552 F.3d 659 (8th Cir. 2009) Summary of Key Facts: An ingredient widely used in Pfizerââ¬â¢s products is a necessary ingredient in the manufacturing of methamphetamine in small toxic labs which are responsible for dangerous explosions, burns, and toxic fumes. Arkansas has one of the largest numbers of small toxic labs in the US and is burdened with high costs of fighting the meth epidemic and is seeking to recoup some of the funds that the counties of Arkansas have spent. The Issue: Is Pfizer ethically responsible for assisting in the funding of fighting the meth epidemic? The Holding: Since Pfizer is a major manufacturer of products containing necessary ingredients used in illegal meth labs and the counties of Arkansas has been so heavily financially burdened by these labs, the damages are obvious. The counties have suffered financial loss from battling a drug that could not be made without the ingredients in Pfizerââ¬â¢s products. Because of these damages and Pfizerââ¬â¢s role in the supply of ingredients to drug labs, it is the responsibility of Pfizer to either, repay the counties and finance the future costs of fighting the meth epidemic or find alternative ingredients to use in their products that cannot be used in the manufacture of meth. Summary of Your Reasoning: It is the corporate responsibility of Pfizer to assist in funding the countiesââ¬â¢ operations battling meth. Under a corporate citizenship view, Pfizer is responsible for contributing to the solution of the social problem that their products create. Meth is an epidemic rapidly sweeping the nation and it is the responsibility of anyone, or company, with any tie to the drug at all, to contribute to the solution, the same amount that they contribute to the problem.
Sunday, September 15, 2019
Pillsbury Case Marketing
Mike Johnson Pillsbury Case Beth Gallant 1) What are the challenges that Ivan Guillen faces in his role as marketing manager of the RBG business? As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)ââ¬â¢s business performance. Since the refrigerated-cookie product line consisted of 62% of RBGââ¬â¢s unit sales and over 75% of the companyââ¬â¢s profits, Guillen found it appropriate to alter this segment in the market.Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has caused a miniscule growth of only one percent in the past three years. In order for Guillen to increase the penetration percent, he will need to reevaluate the ââ¬Å"Kissesâ⬠commercial. The assessment of this advertisement revealed the lack of effectiveness for brand recognition and relevance. Introducing.Also, when reviewing the ââ¬Å"Purchase Drivers In Canada As Compared To The USâ⬠it is apparent that consumers are concerned with the quality of the dough, the flavors offered, and the amount of cookies offered. Either Guillen is going to need to draw up a marketing plan that addresses these issues are alter the cookie in some way. Lastly, Guillen will have to conduct marketing research to understand the difference between Canadian and US markets. The ââ¬Å"Kissesâ⬠commercial was adopted from the US and slightly changed for the Canadian market.Seeing as it failed to generate the projected annual growth of five to seven percent, there is a clear difference between the Canadian and US advertising markets. 2) What are consumer insights (in general)? What types of business challenges can benefit from consumer insights? How are these insights obtained? Consumer insight is when a marketer researches unid entified/unmet needs in the marketplace or a new/better way to satisfy an existing need. The job of the marketer is to analyze the information and capitalize on the identified need.There are two main types of research, quantitative and qualitative. Quantitative research revolves around the measurement and analysis of relationships between variables. Random sampling techniques, like questionnaires and surveys, provide marketers with results that can be generalized to a larger population. Qualitative research, on the other hand, takes on a more understanding and conceptual approach. Through focus groups, marketers can gather an in-depth understanding of consumer behavior.The most common type of research used at GMCC are the focus groups. Focus groups are where a small group of people have a moderated discussion about a marketing-oriented issue. The group then summarizes its opinions and eventually comes to a solution they find fit. Summarizing all of the opinions of the focus groups c an aid in new product development, brand messaging, and promotional campaigns. Another type of marketing research GMCC uses are concept tests. Concept tests are commonly used to improve new product development and develop brand messaging.Concept tests provide an image of the product, pricing information, instructions, and key benefits to a consumer in verbal or visual form. The consumer then quantitatively evaluates the product by stating their degree of purchase intent. Lastly, GMCC also performs creative testing in order to evaluate the effectiveness of ads. When an add is put through the creative test, they are being judged on their purchase intent, relevance, and brand linkage scores. Having a powerful add that influences the consumer can significantly increase brand recognition.This ââ¬Å"Kissesâ⬠commercial that Pillsbury had launched in Canada did not meet its expectations due to the lack of creative testing. 3) Given the key learnings from the usage and attitude study on pp 6-7 of the case, what are the corresponding implications for what actions the team should take? (Format this into a chart of key learning, implication, action) Key Learning| Implication| Action| Scratch baking is the dominant method of baking cookies in Canada. In Canada, 56% bake only from scratch. In the US, use of refrigerated dough is the most popular baking method. The refrigerated dough market does not seem to have a strong presence in Canada. It seems as if people are either unaware of refrigerated dough or they just do not prefer it. | Either research how to make refrigerated dough more appealing to Canadian consumers or ignore the Canadian market and focus on the US market (since it has a stronger demand for refrigerated dough). | Top four purchase drivers are the same in both countries. Convenience and taste are at the top of both lists. The quality of the cookie dough is not valued as highly in Canada and kids have more of an influence in driving purchases. Clearly there is a big gap between the quality perception in Canada and the United States. Canadian consumers are implying that they want a higher quality product and a product that is more convenient for children. | Propose a marketing strategy that addresses the quality of the cookie or targets children. Since children have a stronger influence in Canadian markets than US markets, reaching out to them could increase brand recognition and sales. | Both users and lapsed users perceive refrigerated cookie dough as convenient.Lapsed agree that RBG cookies are convenient, but non-users do not rate them as convenient. | Lapsed and current users agree on convenience, leaving marketers to believe this is actually true. Non-users, however, are not receiving this message. Non-users in Canada are not as aware of the product as they should be. | Reaching out to non-users through ads and commercials can increase the convenience recognition for RBG cookies. If non-users considered the cookies convenien t they would be more likely to purchase them. | 4) Why did Guillen and his team conduct the in-home and discovery workshops?To find out what? Conducting a qualitative research was proposed in order to gain a better understanding of consumer perceptions, beliefs, and feelings towards RBG cookies. The usage and attitude study portrayed the differences between Canada and the United States, whereas this study will determine which aspects of the baking experience are most appealing to consumers. The ethnography study RBG conducted, In-home Immersions, sought to gain an in-depth understanding of personal motivations and actions towards a particular product. RBG entered the homes of two lapsed users and wo brand champions while the consumers were baking the good. During the visit, the marketers hoped to develop an understanding of the consumer-brand relationship, what surrounds it, the environment around it, and the bigger-picture influences. For example, RBG found out that when it came to feeding the family, the solutions had to be easy, quick, and pleasing to children. It also showed the sense of happiness that arises when baking occurs. Knowing this information could help propose the idea of implementing comfortable implications in future ads.The discovery workshop was similar to the ethnography study, except the study group consisted of 18-27 consumers working together. This comfortable environment allows consumers to discuss opportunities and criticize issues of the product. 6) What actions would you suggest that Guillen and his team take? a. What should their value proposition be? b. Which consumers should they target? Why? c. What should the brand messaging be? Guillen has numerous tough decisions ahead of him when proposing his new marketing strategy.However, Guillen conducted a multitudinous of studies to provide him some insight on what an appropriate solution would be. In terms of the product itself, there are many alterations that could be made. Children have more of an influence in Canadian markets than in US markets. Providing kid themed offerings could increase brand recognition and demand from children. Simple ideas such as adding famous cartoon characters or sports themes could sway a child to want RBG cookies. Also, adding new flavors/types of cookies could increase the width of customers.Providing healthier options, dietary restrictions (gluten free, low sodium), and new flavors would reach out to more consumers. Expanding new product development would also be benefit to brand recognition. Providing Pillsbury baking tools like cookie cutters, timers, oven mitts, and aprons would cause the experience of baking to be more enjoyable. Another recommendation to Guillen would be to re-new and strengthen relationships with consumers. In doing so, Guillen should stress the nostalgic and experiential aspect.Through the in-home study, it has been concluded that baking introduces a sense of happiness in the kitchen. Having this percepti on instilled in a consumers mind may persuade them to purchase the refrigerated dough for themselves or as a gift. Having a celebrity spokesperson influence consumers can have a positive impact as well. In previous commercials, RBG cookies solely relied on the Pillsbury doughboy. Although he is a very recognizable character, maybe the consumers do not find him as trustworthy as they would a celebrity.The celebrity could stress the easiness, convenience, and ââ¬Å"homemadeâ⬠feeling RBG cookies provide. In-store display and packaging also has a significant impact on the consumer. Having a brand portrayed in a positive way gives the consumer the feeling that he or she is making the right choice. Research showed that most purchases of refrigerated dough were out of impulse. Sales can simply increase by strategically placing the product to locations where consumers frequently buy on impulse. Increasing the visibility with the doughboy logo would have the consumers more likely thin king about the product.If the cookies are going to be strategically placed and visible, then they are going to need to have attractive packaging. Offering trial packages with three different flavors would also allow consumers to have the opportunity to try out new flavors. Offering different serving sizes and holiday themes also expands the horizon of consumer tastes and preferences. In the short run, investing in social media, advertisement, and a spokesperson is most beneficial action to take. It is a quick opportunity for consumers to be persuaded into purchasing the object.However, in the long run it would be most beneficial to introduce new product flavors and healthy and dietary restrictive options. By renewing and strengthening its relationship with existing and lapsed consumers, Pillsbury can increase household penetration. Changing the perception of the product in the minds of the consumer from food to family activity/gift can influence the non-users to sample the product. Lastly, acknowledging new 21st century dynamics of healthy lifestyles and smaller servings can appeal to new market segments and eventually increase sales.
Saturday, September 14, 2019
Industry Analysis of Airlines Industry
Banking history in Nepal: In the context of Nepal, it is very difficult to trace the correct chorological history of the Banking systems in Nepal because there are no sufficient historical records and data about Banking in Nepal. Nepal bank Ltd. is the first modern bank of Nepal. It is taken as the milestone of modern banking of the country. Nepal bank marks the beginning of a new era in the history of the modern banking in Nepal. This was established in 1937 A. D. Nepal Bank has been inaugurated by King Tribhuvan Bir Bikram Shah Dev on 30th Kartik 1994 B.S. Nepal bank was established as a semi government bank with the authorized capital of Rs. 10 million and the paid -up capital of Rs. 892 thousand. Until mid-1940s, only metallic coins were used as medium of exchange. So the Nepal Government (His Majesty Government on that time) felt the need of separate institution or body to issue national currencies and promote financial organization in the country. Nepal Bank Ltd. remained the o nly financial institution of the country until the foundation of Nepal Rastra Bank is 1956 A.D. Due to the absence of the central bank, Nepal Bank has to play the role of central bank and operate the function of central bank. Hence, the Nepal Rastra Bank Act 1955 was formulated, which was approved by Nepal Government accordingly, the Nepal Rastra Bank was established in 1956 A. D. as the central bank of Nepal. Nepal Rastra Bank makes various guidelines for the banking sector of the country. A sound banking system is important for smooth development of banking system. It can play a key role in the economy.It gathers savings from all over the country and provides liquidity for industry and trade. In 1957 A. D. Industrial Development Bank was established to promote the industrialization in Nepal, which was later converted into Nepal Industrial Development Corporation (NIDC) in 1959 A. D. Rastriya Banijya Bank was established in 1965 A. D. as the second commercial bank of Nepal. The fin ancial shapes for these two commercial banks have a tremendous impact on the economy. That is the reason why these banks still exist in spite of their bad position.As the agriculture is the basic occupation of major Nepalese, the development of this sector plays in the prime role in the economy. So, separate Agricultural Development Bank was established in 1968 A. D. This is the first institution in agricultural financing. For more than two decades, no more banks have been established in the country. After declaring free economy and privatization policy, the government of Nepal encouraged the foreign banks for joint venture in Nepal. Today, the banking sector is more liberalized and modernized and systematic managed.There are various types of bank working in modern banking system in Nepal. It includes central, development, commercial, financial, co-operative and Micro Credit (Grameen) banks. Technology is changing day by day. And changed technology affects the traditional method of the service of bank. Banking software, ATM, E-banking, Mobile Banking, Debit Card, Credit Card, Prepaid Card etc. services are available in banking system in Nepal. It helps both customer and banks to operate and conduct activities more efficiently and effectively.For the development of banking system in Nepal, NRB refresh and change in financial sector policies, regulations and institutional developments in 1980 A. D. Government emphasized the role of the private sector for the investment in the financial sector. These policies opened the doors for foreigners to enter into banking sector in Nepal under joint venture. Some foreign ventures are also established in Nepal such as Nepal Bangladesh Bank, Standard Chartered Bank, Nepal Arab Bank, State Bank of India, ICICI Bank, Everest Bank, Himalayan Bank, Bank of Kathmandu, Nepal Indo-Suez Bank and Nepal Sri Lanka Merchant Bank etc.The NRB will classify the institutions into ââ¬Å"Aâ⬠ââ¬Å"Bâ⬠ââ¬Å"Câ⬠ââ¬Å"Dâ⬠groups on the basis of the minimum paid-up capital and provide the suitable license to the bank or financial institution. Group ââ¬ËAââ¬â¢ is for commercial bank, ââ¬ËBââ¬â¢ for the development bank, ââ¬ËCââ¬â¢ for the financial institution and ââ¬ËDââ¬â¢ for the Micro Finance Development Banks. Generally banks in Nepal are opened 9 am to 3 pm Sunday to Thursday and 9 am to 1 am on Friday. But nowadays most of banks in Kathmandu are opened throughout the week.There are 32 commercial banks, 79 development banks, 79 financial companies, 18 micro credit (Grameen) development banks and 16 saving and credit co-operation(licensed by Nepal Rastra Bank) are established so far in Nepal. The bank with the largest network in Nepal is The Nepal Bank Ltd. These commercial banks and financial institutions have played significant roles in creating banking habit among the people, widening area and business communities and the government in various ways.
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