Strategic Marketing Management Marketing Strategy Essay

Introduction Strategic marketing management is the vital principle of successful marketing in this global environment and market. Strategic marketing is the marketing strategy which combines all the marketing and advertising goals into the comprehensive marketing plan. It is stated that a good marketing strategy should be come from the research on the national and international market and on the product mix. This strategy can be made for maximizing the organization profit and to sustain the business in the competitive business environment. The strategic marketing management is the analytical way of learning that how to different type of strategies related to the customers and solutions of packages to fulfill the needs of customers. It seems very easier to reach the target customer of the company but most of the people related with marketing management field have less ability to create such compatible products which give meaningful results to the targeted customer in near future also. The recent competitive business environment requires developing a more profitable marketing plan and this plan must hit the ground reality as well. Many researchers stated that it is the core principle of the successful marketing. In marketing management plan the marketer must see the market with new eyes. Marketer should have ability to identify the true values of the each and every customer and the organization benefits in the complex increasing market. Marketer should have also study theShow MoreRelatedStrategic Marketing Management : Analysis Strategy, Implementation, And Control Of Marketing Activities1128 Words   |  5 Pages-Define Strategic Marketing Management and identify some current issues in strategic marketing management that might be faced by an organisation. â€Å"Strategic Marketing Management: The analysis strategy, implementation, and control of marketing activities in order to achieve organisation s objectives,† (Jack in the box, 2014). 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Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value 4. Describe the elements of a customer-driven marketing strategy and mix, and the forces that influence it 5. List the marketing management functions, including the elements of a marketing plan, and discuss the importance ofRead More Marketing Strategy Implementation in Higher Education854 Words   |  4 Pagesreview addressed the strategic implementation of marketing initiatives within international higher education entities (Naidoo Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives. 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Strategic planning helps companies take advantage and adapt to the opportunities that it’s ever changing environment throws at them. There are four steps to strategic planning. Marketing plays a large role in the strategic planning, because the plan is finding ways

The Art of Competition for College Students - 530 Words

During our daily routine, we see many different individuals. We can only wonder where they come from, who they are, and what they are doing here. Unfortunately, people tend to forget who are around them because our eyes are solely glued onto a small screen or too distracted by the sounds of music pulsating through their ears. People nowadays are fixated on discovering what their purpose is. By being a college student, you are entitled to just studying and doing well in school because we all want a great job later on. The pressure of competition comes into play and how it is so difficult to pursue a career knowing that another individual can have it. The requirements that are expected from people develop into more self-seeking individuals. Competition for having a career becomes very stressful and exhausting. Long hours of studying, restless nights are all attributes of what a college student goes through. With California alone, there is an unemployment rate of 8.9% as of August 2013. Fear just forms within a student’s mind when they think about what their future may consist of. Questions run through their mind of whether or not they will ever be in that unemployment rate or will a career lead them to never landing in that percentage. People are like â€Å"ants carrying the leaves or stuff found along the way towards their central home.† (Anderson and Figueroa) Ants have a direct purpose. Students are very similar where they are buying books to study or carrying that notebookShow MoreRelatedAcademic Achievements : The American College Testing Exam1183 Words   |  5 Pages ACHIEVEMENTS Academic Achievements As a student, I strive hard to learn as much as I can and put my knowledge to good use. Since 1st Quarter of my 6th grade year, I have maintained a straight-A average. As of the second semester of my 10th grade, my current weighted GPA is approximately 4.2407, while my unweighted GPA is 4.0. 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Nothing More Than Human free essay sample

Thump! The sound of first shovelful of dirt landing on the coffin abruptly jolts me out of the thoughts. I had been so successful in blocking out the wails of the other mourners and the terrible drone of the priest that it came as a surprise when I was yanked out of the safe haven of my mind. The sounds of sorrow surround me, but having cried for hours upon hours and days upon days, I feel no inclination to let my own tears out. Lethargically, I look around only to meet my mother’s gaze. I quickly pull away, unwilling to bear the pain of seeing the agony reflected in her eyes, far stronger than mine could ever be. After all the woman in that coffin is her mother, not mine. My father is not here. He is in the hospital with an IV keeping him company. He is still recovering from the car accident which took one of my beloved grandmother’s lives and almost succeeded in taking the other’s life as well. We will write a custom essay sample on Nothing More Than Human or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The other is still in her hospital bed, lost in hazy fog of drugs and brain injuries. My father is suffering from nothing more than a shattered arm. I hate him for it. Until I remember his shattered heart. The guilt etched upon his haggard face. Then my anger flees and heartache sets in. The thumps of earth continue. Echoing unnaturally in the stillness that is occasionally punctuated by a soft whimper or a strangled sob. My mind trudges slowly through my memories of my grandmother as if unwilling to let me once again subject it to this torture of dredging up these now-distressing remembrances. My mind wanders. What were her last words? Nobody knows but the wind knows. They were lost among the screams and sirens. What were my last words to her? I cannot remember. It had been days since we last spoke. My brother’s desperate grip fills me with anguish. I almost cry out from the agony but bite my lip to suffocate my scream. A protest rises to my lips but I choke on the words and mercilessly forced them down my throat, aborting them before they could ever be born. Through the haze of sharp pain, a clear thought emerges. My brother and I are never more in tune than we are in silence. His eyes express what his lips cannot and my trembling hand betrays more than my tears ever could. Then the thumps stop. So does my counting. It took 361 shovelfuls of earth to bury my grandmother and I remember each one. One by one, they became nails that were driven into my heart. It took 361 loads of packed dirt to make her hallowed home in this ground which will hold her forevermore. I recall every shovelful, every moment. Now it is finished. My brother’s grip tightens further and my breath hitches, but whether it is from the pain of it or the pain of seeing my grandmother packed away in a box and blacked with dirt, I am not sure. A little of both, I think. I can sense my brother’s impending breakdown and knowing he does not wish to have witnesses to his tears, I lead him away. We half-stumble, half-wobble towards a nearby car, far enough to be unseen and close enough to see. The moment we are behind it, he slumps against the side and slides down till he hits the floor. I kneel next to him, ignoring the rough gravel biting into my bare knees and the stinging pinpricks of glass that embed themselves into my defenseless legs and stretch out my hand. When I lay it gently upon his shoulder, it seems to trigger his outburst as he begins to weeps and bury in face into his callused hands. â€Å"Boys don’t cry.† he half-wails, half-weeps. Biting my lip, I futilely try to contain my own tears as they t hreaten to escape and tilt my brother’s face up to gaze into his eyes. â€Å"No,† I whisper, â€Å"but men do.†

Understanding Alzheimers Disease among Older Population

Introduction The target population is the older generation. This is because scientific studies have demonstrated that the risk of developing the disease is positively correlated with age. The disease is highly prevalent among the older generation and has a great impact on quality of life that individual life and it further places so many demands on the healthcare system due to care involved in managing the patients.Advertising We will write a custom research paper sample on Understanding Alzheimer’s Disease among Older Population specifically for you for only $16.05 $11/page Learn More Population Demographics It is estimated that about 3% of men and women aged between 65 years and 74 years have Alzheimer’s disease and over 50% of the population over the age of 85 have the disease. At least one person out of ten people over 65 years has Alzheimer according to ADEAR. It is pertinent to note that having Alzheimer’s disease in old age is not part of the normal process of aging (Administration on Aging, 2003, p. 3). This is just the commonest dementia among older people. Currently, the disease affects 5.3 million people of older population and slightly over 50% of them are receive their care from home while the rest are in different healthcare facilities across the country. Most of the Alzheimer’s patients are ages 65 years and above, though some patients can develop the disease early as in their 30’s (Administration on Aging, 2003, p. 3). After the 65 years, it has been found that the probability of developing Alzheimer’s disease doubles after every 5 years and as a result, by the age of 85 years, the risk of acquiring the diseases is about 50%. According to Alzheimer’s disease, the prevalence of the disease is expected to rise to between 12 and 16 million cases by 2050 in America (Sloane et al, 2002, p. 213). General Impact of Changing Demographics on Health Market With the number of ol der population having a steady rise because of improved healthcare system, many American get live up to the life expectancy of 70 years (Hebert et al, 1995, 1356). This has made AD to become number six on the leading causes of deaths in America today. It’s expected that this trend with reach 1 million new cases of the disease per year by 2050. The healthcare expenses are expected to increase considerably (three-fold) per person, for AD sufferers as well all patients of other dementias compared to other older people without this health condition (Administration on Aging, 2003, p. 4). The Medicaid payment has risen to nine times higher in 2050. The out-of-pocket expenses have increased to 28% higher for the AD patient population that benefits from Medicare than those without the disease. Those patients who received health care from home record the highest expenses of up to an average of $16,689 per year.Advertising Looking for research paper on aging? Let's see if we can h elp you! Get your first paper with 15% OFF Learn More These numbers underscore the potential increase in the US medical burden care burden. There is likely to be a knock-on impact with cost related to management of the disease especially the cost of drugs and hospital care services. These projections may draw federal government involvement, resulting into an initiative for AD that would address provision of extra care for the patients (Brookmeyer et al, 1998, p. 1339). The numbers also indicate that the AD drug will increase in the market to cater for the growing numbers. So far, this sector has had high-value treatments that have the pursuit of pharmaceutical companies. The prediction of increase cases and cost includes drugs costs hence an opportunities for drug manufacturing firms (Brookmeyer et al, 1998, p. 1339). By 2009, the AD drug market had reached $5 billion. Key challenges The main challenge is the cost of care. In most cases AD can last for longs as it’s a chronic condition. Medicare does not pay for these longer healthcare services. It is only for the short-term cases that the Medicare advantage pays for the stay in a health facility (Brookmeyer et al, 1998, p. 1339). Medicare pays only for the first 20 days of stay and when the patient stays for more than these 20 days, the patient has to co-pays the balance of the days. The second challenge is the prescription medication costs. Medicare usually pays for all the medications that are administered when the patient is admitted in the hospital of any health facility even when they are not AD patient. Medications that are given in the doctor’s office are also covered by the part B provision of Medicare (Sloane et al, 2002, p. 213). However prescription drugs taken at home are a great challenge. The part D of Medicare provision only covers specific drugs prescribed for AD but still, that would depend on formulary – list of the covered drugs. Market Needs for AD The current medications are very costly and this has lead to poor adherences to medication as the patients or their families cannot afford these drugs. Medicare only pays for the drugs given in hospitals and a certain number of drugs for home prescription. This means that pharmaceutical have to develop cheaper alternatives to supplements the current drugs in the market (Brookmeyer et al, 1998, p. 1342). Alternatively the government should step in and subsidized AD drugs to make them affordable. Moreover, the soaring numbers makes these drugs highly on demand hence the cost increased due to demand dynamics (Hebert et al, 2003, P. 1121).Advertising We will write a custom research paper sample on Understanding Alzheimer’s Disease among Older Population specifically for you for only $16.05 $11/page Learn More The healthcare setting is very expensive while the current system is only appropriate for handling acute cases; this makes chronic care a challenge. It se ems to disregard that the needs of AD patients require chronic care services, quality service, cost-effective and provide social support (Hebert et al, 2003, P. 1121). AD patients can be best cared for at home, however, the current programs do not provide adequate funding for ensuring there is safety and proper welfare of AD patients is socially support setting (Brookmeyer et al, 1998, p. 1342). Furthermore, there are very limited alternatives to offer AD patient the psychological and social stimulation needed for symptoms management and slowing disease progression. Chronic Wellness Program Considering that AD is a chronic and degenerative medical condition, a chronic wellness program would be very appropriate for handling the disease (Sloane et al, 2002, p. 211). This will allow access to educational support, and care providers will be able to learn best practice, identify products and services to enhance in-home care and allow patient to be serviced by professional care givers who are well conversant with the disease challenges (Hebert et al, 2003, p. 1122). Individual and Community Support With the escalating cases of the diseases are portrayed by the demographics, Medicare alone cannot be able to deal within the needs of these patients. Besides, over 70% of the AD patients depend on their families for daily care and the condition has extraordinary financial and emotional burden on the care providers (Meagher et al, 2009, p. 86). This therefore means that all the stakeholders must get involved, from individual patient to the society at large. This is a holistic approach to handle the problem and requires collective effort. The combined effort would therefore include identification of mutual interests, development of new relationships and forming partnership to pursue these interests (Meagher et al, 2009, p. 86). This will form a network where individuals help in expansion of the objective and the impact of the collective responsibilities for the diseases. T he goal should not be anything leas that finding the best cure and management strategy and making it accessible to all those in need of it (Meagher et al, 2009, p. 89). Reference List Administration On Aging, (2003). Statistics On The Aging Population. Rockville, MD: US Department Of Health And Human Services; U.S. Bureau Of The Census Brookmeyer, R., Gray, S., Kawas, S. (1998). Projections Of Alzheimer’s Disease In The United States And The Public Health Impact Of Delaying Disease Onset. Am J Publ Health, 88,1337–1342.Advertising Looking for research paper on aging? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hebert, L. E., et al., (1995). Age-Specific Incidence Of Alzheimer’s Disease In A Community Population. Jama 273:1354-59. Hebert, L.E, et al, (2003). Alzheimer Disease In The US Population: Prevalence Estimates Using The 2000 Census. Arch Neurol; 60:1119–1122. Meagher, B., Penfield, S., Lee, R. (2009). Commentary On â€Å"A Roadmap For The Prevention Of Dementia II: Leon Thal Symposium 2008. The Megacommunity Approach To Alzheimer’s Disease. Alzheimer’s Dement. 5 (2), 85-92 Sloane P. D., et al. (2002). The Public Health Impact Of Alzheimer’s Disease, 2000–2050: Potential Implication Of Treatment Advances. Annu Rev Publ Health, 23, 213–231 This research paper on Understanding Alzheimer’s Disease among Older Population was written and submitted by user Beatrice Lawrence to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.